Wednesday, March 25, 2009

CARTOON NETWORK AND NBA PARTNER UP WITH "MY DAD'S A PRO"


Turner's Cartoon Network is partnering with the NBA to develop basketball-themed programming, with one series already in development according to The Hollywood Reporter.
Diversifying Turner's 25-year-old relationship with the sports organization, the new agreement calls for new content on air, online and for mobile devices. First in the pipeline is a shortform series called "My Dad's a Pro," following the children of NBA players, and will debut at the start of the NBA season this fall.