YouTube has announced that it will begin streaming full tv shows on it's website. The change has apparently come after the enormous requests made by YouTube users and after it was discovered just how popular other websites with long form television clips are - ABC.com to be exact. According to The Hollywood Reporter, unlike the majority of YouTube clips, this content will carry pre-roll, mid-roll and post-roll video ad spots.
I'm guessing it's become pretty clear to the folks over at YouTube just how lucrative online video is these days. I know I'm certainly about to hop on the bandwagon.
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